The Deus Ténéré
Jul 21, 2021

The Deus Ténéré

 The “Deus Teneré” built on a new Yamaha Teneré has the ambitious objective to translate the early ‘80s Dakar bikes concept into dynamic and flowing lines with accent on head faring design and large fuel tank. The bike has been presented during the “prohibi...

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Deus Swank Rally X Wheels & Waves 2021: A Sandy Edition
Jul 10, 2021

Deus Swank Rally X Wheels & Waves 2021: A Sandy Edition

The keyword of the third edition of the Swank Rally for Wheels & Waves 2021 was one: Sand. Lots and lots of sand; and when you are on your bike, sand means fun: lots of fun and also a lot of hard work. The big news this year was in fact the new location...

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Tour de LA
Jun 30, 2021

Tour de LA

There’s this common belief that Los Angeles and cycling don’t mix. We thought we’d buck that trend and have partnered up with ‘HEDO’, a cool local cycling apparel brand to help run a series of fun, far from serious cycling events, we have rather aptly calle...

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la Bombe
Jun 23, 2021

la Bombe

The Deus Tenement – in French surf-topia Biarritz – was built on a foundation of Tenacity, and since then our Bonjournian brethren have embraced the DIY mentality which has winged Deus around the globe. You don’t need anything more than a couple of spanners...

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Deus Cafe x Kinhboy Takeover
Jun 18, 2021

Deus Cafe x Kinhboy Takeover

The kinhboy Takeover has come and gone, leaving only a misty trail of sated appetites, echoes of Fleetwood Mac and the empty red lightbulbs which created the vivacious atmosphere radiating through the House of Simple Pleasures last night. Another take over,...

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An Electric Exploration Through Utah
Jun 12, 2021

An Electric Exploration Through Utah

The open road is always best experienced on two wheels and having a good friend to share it with. This was exactly the case when my old pal Aaron Brimhall and I reunited in his home state of Utah. Bit of history, we’ve traveled around the world together and...

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Biltwell 100
Apr 30, 2021

Biltwell 100

We were barreling down highway 395, a stretch of road I’ve spent more hours on than I care to remember, but that’s a given as it’s a gateway from Los Angeles to the high deserts of the Mojave, my home away from home. The van was loaded with my 1996 CR500, a...

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SWANK RALLY DI SARDEGNA 2021 - Registrations Are Open
Apr 30, 2021

SWANK RALLY DI SARDEGNA 2021 - Registrations Are Open

Warm up the engines and polish away the rust, the third edition of the mighty Swank Rally di Sardegna is ready to set sail. From September 28th to 2nd October, hundreds of kilometers of dirt road are waiting us, and old and new friends will join the ride. ...

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Classics Lookbook
Apr 16, 2021

Classics Lookbook

For all the mechanic, poets, artists, miscreants, chefs, shapers, riders, sliders, pedaler's, wordsmiths, moochers, hero's and icons. Shop Deus Classics

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DEUS EX MACHINA FRANCE OPENS NEW STORE IN CAP FERRET
Apr 16, 2021

DEUS EX MACHINA FRANCE OPENS NEW STORE IN CAP FERRET

Say bonjour to the newest member of Deus’ family: the Cap Ferret’s shop.  Located at the end of the peninsula within a walking distance from Horizon Beach, the shop features coffee rosters to satisfy your caffeine cravings, hand shaped surfboards tailored ...

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DEUS KUMPUL KUMPUL RIDE
Apr 03, 2021

DEUS KUMPUL KUMPUL RIDE

After a helluva hiatus, we were finally able to resuscitate the Deus Sunday ride. Rebranded and flying under the brand new name of the Deus ‘Kumpul-kumpul’, which literally means ‘Get Together’ in Bahasa Indonesia. For the first foray, we thought it best t...

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ONE HUNDRED DAYS OF A SALTY DUDE – ZYE NORRIS
Apr 02, 2021

ONE HUNDRED DAYS OF A SALTY DUDE – ZYE NORRIS

As with all the great epic traditions, Zye Norris, your archetypal ‘salty dude’ sallied forth and spent, a lot more than the titled, one hundred days in the water, crossing lands, and just wallowing about in a variety of vacuous rooms. His journey saw him ...

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