El Presidente – Royal Enfield

2 parts chrome, 1 part slammed, a dash of Japanese restraint, mix and serve over ice-cool style. The recipe for El Presidente is a well-balanced cocktail of British bobber and sophisticated coast cruiser.
 
The story starts when Ben­, co-owner of Neighbourhood and Chuck Trailers Bondi, contacted our automotive mixologist, Jeremy, about wanting to give his stock Royal Enfield Interceptor some more street appeal and presence. Having admired the Raposa Prata, Ben knew this was the style he wanted to take the bike – and we we went all in on shaking El Presidente to fruition. 
 
Starting in the rear, the seat hoop was shortened and kicked up to support the custom bench seat covered by Bad Arse Trim Co. Stainless fenders hug the vintage tyres, with the rear supporting the classic style tail light and indicators. Icon shocks keep the bobber stance in check, while progressive springs prevent the front from diving under load. 

 
The cockpit consists of 8" bobber style bars, the stock switch blocks were replaced with chrome Motone 3 button switches controlled by a PBM blackbox. The bulky stock clocks were ditched for a Motogadget tiny unit, mounted where the original ignition was located, while the ignition was replaced for a motogadget Mo.Lock fob. A chrome bates style headlight was chosen to reinforce the bobber look.
 
The final step was to dress up the engine and rocker, with the engine covers express shipped to chroming giving the covers a harder wearing, mirror finish. The headers were wrapped in a titanium wrap to tie into the gold accents and the heavy stock mufflers were ditched for a pair of reverse cone mufflers.
 
The end result; one of the shiniest, cleanest and most popular builds to roll out of our workshop. It’s an eye catcher, a street styler, and one that looks completely at home alongside Bondi’s sundrenched coastline. To Ben – ride this like it deserves to be ridden, what a ripper.
 
Based in Australia & want to build your own El Presidente? Find the parts at: https://deusparts.com.au/collections/el-presidente
 
For all sale and build enquiries about El Presidente please email: 
bikes@deuscustoms.com
 
Photos by Kenyon Batterson

On the edge of Harajuku, a bold new sign has risen - The Residence of Impermanence - in Harajuku, Tokyo, is back. Art, surfboards, motorcycles, apparel, café, music - a place where all kinds of enthusiasms collide. Step inside to the Deus Café - a breezy open ceiling space, serving all-day breakfast and the perfect energy for every moment. We're not ones to argue with that. Climb the spiral staircase to surfboards quietly lined against a softly lit backdrop.

Shaped exclusively for the Residence by Takuya “Tappy” Yoshikawa, Tetsuya Ogawa, and Jared Mell, each board is one of a kind. Sofas once beloved at the former Harajuku store — crafted by TRUCK Furniture and Stephen Kenn — have been reupholstered and brought to life for their next chapter. They’ll take on new character with time — just like this place. We invite you to settle in and enjoy the flow.

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