From Munich with MINI.
September 6th in Munich marked more than just another night on the calendar, rather it was the official launch of MINI JCW X Deus, a partnership a year (and then some) in the making.
The MINI Pavillon was was packed shoulder to shoulder, buzzing with press, friends of the brand, and a sea of MINI and Deus devotees. If there was ever a moment that confirmed this collaboration had legs, it was right there in the heart of the city.
The customised showcars parked up with quiet confidence, alongside the very MINI JCW that had tackled the Nürburgring 24 Hours earlier this year - a subtle nod to the racing heritage that underpins the partnership. Meanwhile, inside the MINI Pavillon, the MINI X Deus capsule range drew plenty of curious eyes (and outfit changes). Later, Australian artist Ziggy Alberts brought the room to a simmer with an intimate set that felt perfectly in step with the night.
Less launch, more celebration the occasion marked the two worlds colliding, of a shared instinct that something bigger had just begun.
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